These days, OTT services are receiving a lot of love from users.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT refers to services that deliver various types of content through the internet.
Netflix, Watcha, and TVING are well-known examples.
Unlike traditional cable TV, users can choose what they want to watch at any time.
Multiple reasons explain the rapid growth of OTT services.
One reason is that a wide variety of genres are available in one platform.
Users can pick movies, dramas, or shows according to their interests.
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.
Recently, increasing subscription prices have caused 부담 for many users.
Therefore, many viewers are turning to free streaming platforms.
Ad-supported free streaming allows users to enjoy content without paying.
It is appealing to people sensitive to expenses.
FAST services are becoming popular as ad-supported alternatives.
KT recently introduced “Gi Live,” a FAST service that gained attention.
As the traditional market slows, FAST is becoming a new profit model.
The main benefit of free platforms is zero subscription fees.
It allows access to many contents, increasing selection options.
However, users must watch advertisements, which can be inconvenient.
In addition, the quality can be inferior to premium platforms.
In the future, both OTT and free streaming services will continue to evolve.
Ad-based free models may become even more popular among users.
Being able to watch without cost is highly appealing.
In conclusion, combining premium OTT quality with free access matters.
If both advantages are used properly, users can gain better read more experiences.
I look forward to seeing how the streaming industry develops in the future.